Toolbelt
TECHNICAL
Salesforce
(Check me out on Trailhead)
WordPress
Webflow
Sanity.io
Sitecore
Google Analytics
Semrush
HTML
CSS / JS
GA4
FUNCTIONAL
Digital Marketing
UX
Web Strategy
Conversion Rate Optimization
Project Management
Training / Enablement
Customer Support
RELATIONAL
(Clifton’s Top Five)
Background
CORNERSTONE ONDEMAND
Web Producer / Web Master (2020 – 2024)
- Manage and prioritize 10–20+ weekly content update requests across global websites using Sanity CMS and WordPress, ensuring brand consistency, data integrity, and a seamless user experience.
- Maintain high-traffic public-facing content with precision and quality control, troubleshooting layout/code issues, and resolving publishing defects.
- Develop clear documentation and CMS training resources to support 10+ internal/external users, demonstrating user enablement, knowledge sharing, and cross-functional collaboration.
- Participate in Agile ceremonies (daily standups and sprint planning) to launch new features and address bugs, acting as a liaison between developers, designers, and non-technical teams.
- Collaborate on UX improvements by wireframing components in Figma and aligning with design systems in Storybook, showcasing a human-centered, design-thinking mindset valuable for optimizing user flows and layouts.
CEDARS-SINAI MEDICAL CENTER
Digital Strategist (2018 – 2020)
- Provided strategic consultation on digital collateral and email/web design, collaborating with cross-functional teams to deliver high-impact communications, a key skill for stakeholder engagement in CRM projects.
- Built and maintained responsive templates and donation forms aligned with branding and accessibility guidelines.
- Executed digital fundraising strategy through data-informed optimizations, reflecting an early understanding of customer journey mapping and engagement workflows.
INTEGRAMED FERTILITY
Digital Producer (2017 – 2018)
- Supported rollout of SEO-driven content strategies and vendor-led site enhancements.
- Trained internal teams on digital tools and web best practices, demonstrating stakeholder enablement and documentation, both essential Salesforce Admin competencies.
- Handled 10–15 Salesforce help desk requests weekly, including user record updates and troubleshooting access/configuration issues, contributing to smoother platform adoption and data accuracy.
CLINICAL CARE OPTIONS
Web Content Specialist (2015 – 2017)
- Ensured cohesive and functional content experiences across multiple web assets.
- Used HTML/CSS within Sitecore to build training tools and interactive modules demonstrating technical fluency transferable to low-code tools.